Background
Lärarfortbildning has been a trusted partner to Swedish schools for decades, providing professional development for teachers and school leaders across all levels — from preschool to adult education. Their offerings include lectures, workshops, and conferences, always with the goal of strengthening educators and ultimately improving student outcomes.
Traditionally, the company’s model relied heavily on in-person meetings. The value lay not only in the content but also in the social aspect — teachers gathering, sharing experiences, and building networks. As Lena Rosada, Development Manager at Lärarfortbildning, explains:
“We offer professional development in different forms for teachers and school leaders, from preschool to adult education. We do this in many different formats — both live broadcasts and physical events.”
This focus on physical events would soon be put to the ultimate test.
The challenge: from 100% physical to 100% digital
When the COVID-19 pandemic struck, the world changed overnight. For Lärarfortbildning, the impact was immediate and dramatic.
“The well-known pandemic put very big obstacles in the way of our entire business and we came to a complete stop, because our whole operation is built on gathering people in groups. So when the pandemic came and we couldn’t do that, we were faced with enormous challenges.” – Lena Rosada, Head of Development, Lärarfortbildning
The organization had virtually no prior experience with digital video. Until then, the use of video was limited to small marketing initiatives. Suddenly, they were forced to reinvent their business model and deliver everything online.
“We were forced to switch to 100% digital delivery — from 100% analog and physical delivery. We had not worked with video at all before this, apart from a few small marketing clips.”
The challenge was daunting: how to transform large-scale conferences, with hundreds of participants, into engaging digital experiences.
The solution: rapid digital transformation
Faced with this existential challenge, Lärarfortbildning acted quickly. Within weeks, the organization began experimenting with digital formats. Smaller webinars soon grew into full-scale online conferences with plenary sessions, workshops, and discussions — all delivered through professional streaming platforms.
“The pandemic threw us straight into doing digital deliveries. For our larger events, where we have hundreds of participants in a classic conference setting, we had to switch completely.” – Lena Rosada, Head of Development, Lärarfortbildning
The move wasn’t just about technology. It required a cultural and organizational shift. Staff had to learn new tools, redesign event formats, and support teachers who were themselves unfamiliar with digital participation.
Despite the steep learning curve, Lärarfortbildning embraced the change. With strong support from technology partners, they ensured that digital events were reliable, interactive, and professional.
Results: greater reach and new opportunities
The shift from physical to digital did more than just save Lärarfortbildning during the pandemic — it expanded their potential.
- Continued operations despite restrictions: Training could go on, even when all physical meetings were impossible.
- Wider national reach: With Quickchannel, Lärarfortbildning could now welcome teachers and school leaders who previously couldn’t travel to conferences due to distance, cost, or time.
- Scaling capacity: While physical venues often limited the number of attendees, the digital platform allowed for far greater participation.
As Lena puts it:
“It was a huge change but also a huge opportunity. With Quickchannel we could continue delivering, but we could also reach completely new groups of participants who never would have been able to travel to our conferences before.”
In fact, the number of people they could now reach multiplied:
“Earlier, maybe a few hundred people could come to a physical conference. With Quickchannel’s streaming, suddenly we could have thousands of participants taking part.”
This ability to scale and include more voices became a long-term advantage, not just a temporary fix.
Video interview
Looking ahead
Today, Lärarfortbildning continues to develop its hybrid approach, blending traditional in-person events with digital formats. The organization has gained confidence in video as a core tool for professional development and is exploring new ways to make education accessible and engaging.
“What started as a survival strategy has become something we continue to build on. We see that digital delivery is not just an alternative, but a natural part of our offering moving forward.” – Lena Rosada, Head of Development, Lärarfortbildning
For Lärarfortbildning, the pandemic was both a disruption and a catalyst. By embracing digital transformation, they not only survived but strengthened their ability to fulfill their mission: helping teachers and school leaders grow, no matter where they are. With Quickchannel, they have future-proofed their professional development services and are now able to serve Sweden’s schools in more accessible, inclusive, and innovative ways than ever before.