Cloud vs On-Premises Video Platform: What’s right for your organisation?

What we mean by video hosting

Video hosting means delivering video content over the internet continuously, so viewers don’t need to download full files first. It’s everywhere now, in e-learning, webinars, internal communications, marketing, sales, and more. To make it happen, you need hosting infrastructure that can store, process (e.g. transcode), and deliver video to your audience reliably.

On this page we will break down the differences between Cloud vs On-premises (on-prem) videohosting.

Why customer choose Quickchannel, regardless of cloud or on-prem solution:

video editing icon QuickchannelEnd-to-end Video Platform
With Quickchannel, you can easily manage the entire video workflow —live or on-demand—all in one video platform.

GDPR icon Quickchannel Comprehensive security, compliance and accessibility
Quickchannel is designed with stringent compliance needs in mind, offering our cloud customers GDPR compliance with customizable data residency options (EU-only or global delivery), WCAG 2.2 AA accessibility compliance for both cloud and on-prem customers, and in-house product development to ensure data security.

Audience icon Quickchannel Local customer support and success manager
Quickchannel offers tailored local Nordic support and Customer Success Managers including onboarding to ensure organizations get personal and regionally adapted assistance.

Live stream hero image Quickchannel

Option 1: Cloud Video Hosting

Cloud video hosting means that you outsource the service of video storage, transcoding, delivery, and infrastructure to a cloud provider. They manage the heavy lifting; you manage your content.

Advantages of cloud hosting:

  • Continuous development: Bi-weekly updates with consistent product development with at least always the latest and greatest updates.
  • Scalability & flexibility: Scale up (or down) on demand. Sudden spikes in viewership aren’t a crisis; cloud providers already have the capacity built in.
  • Reduced overhead: No hardware purchases, no datacenter cooling, no physical maintenance.
  • Managed expertise: The provider handles upgrades, patches, and infrastructure maintenance, with less burden on your team.
  • Global reach & redundancy: Cloud providers often have a distributed, fault-tolerant network that helps maintain uptime and performance.
  • Pay-as-you-go costs: You pay for your license, bandwidth, storage, and compute as you use them, ideal for fluctuating demand

Things to keep in mind about cloud:

  • Ongoing costs: While upfront costs are low, your monthly bill can rise with high usage. However, cloud will always be much cheaper than on-prem solutions.
  • Less direct control: You may have limited access or customization of the backend infrastructure.
  • Vendor lock-in risk: Migrating providers later can be cumbersome, but much easier than from on-prem solutions.
  • Security & compliance dependencies: You rely partly on the provider’s security posture—critical if your content has strict regulatory concerns.

Option 2: On-prem video hosting

On-prem video hosting is when you host and manage video infrastructure in your own data center or private facility. You own the servers, the network, and the whole stack.

Advantages of on-prem video hosting

  • Full control: We (as in the video platform provider) set minimum requirements; you decide everything else—from hardware specs to network architecture to security policies
  • Predictable long-term costs based on license: After the initial investment, your usage cost will be handled by your infrastructure.
  • Compliance & security assurance: For regulated industries (e.g. healthcare, government), having direct control over data paths, the possibility to run it air-gapped and physical infrastructure can be crucial.

Things to keep in mind about on-prem

  • High upfront Investment: You must budget for servers, networking gear, space, cooling, power, and software licenses etc.
  • Maintenance of burden: Hardware fails. You’ll need ops staff, in-house competence to maintain and upgrade and regular replacement cycles.
  • Scaling Challenges: To grow capacity, you need to plan, purchase, and deploy new hardware—slow and expensive.
  • Redundancy Complexity: Building failover, backups, disaster recovery all require additional investment and ongoing effort.
video hosting Quickchannel

Cost comparison: Cloud vs On-premises for Video Hosting

Here’s a breakdown of how cost stack up across the two options and categories:

Cost categoryCloud video hostingOn-premises video hosting
HardwareNone — provider owns it.You buy, maintain, replace
Setup & DeploymentTypically fast / automatedManual installation, configuration and updates
Uptime / SLAsProviders usually offer strong SLAsYou’re responsible for your own reliability
ScalingEasy, elastic scalingRequires new hardware and upfront costs which leads to over/underutilization
Support & MaintenanceIncluded (some level)You handle first line support and maintenance
PersonnelNo in-house infrastructure staff neededIn-house staff to manage the infrastructure
Backup & Disaster RecoveryAlways built-in with cloud plansYou must design and manage backup / disaster recovery yourself
Operational ExpensesPredictable recurring costsUtilities, physical security, cooling, etc.

Summary

In many cases, cloud hosting shines for organizations starting out or needing flexibility. Choosing on-premise is always driven by security or control, never by cost control. On-prem is more expensive, not just licensing it, but also all the other costs and hardware needed.

Deciding what’s best for your organisation
Here’s a quick decision guide:

  • If you want to move fast, scale dynamically, and avoid heavy capital investments, cloud hosting is likely your best choice.
  • If your use case demands tight control, strict compliance and you have the infrastructure and staff to support it, on-premises hosting may be worth the investment.

Whatever path you choose, make sure your priorities—security, reliability, performance, and scalability—are non-negotiable in your evaluation.

Why Quickchannel

Quickchannel is a European-based video company, offering a complete video platform for businesses. We’ve been around for more than 20+ years in video software market and are trusted by the most strict governments in the Nordics.

Our video platform supports everything from live streaming and webinars to brand customization and video editing. Quickchannel makes it easy for users to plan, stream, record, and edit high-quality videos directly in the browser. All content can be stored securely on Quickchannel’s fully GDPR-compliant videosite, allowing organizations to efficiently manage, organize, and publish their video content.

Our customers range from large enterprises such as Saab, Dagens Nyheter (largest morning Newspaper in Sweden), Skanska, Swedbank and DNB to public sector authorities like the Swedish Public Employment Service (Arbetsförmedlingen), several Finnish Wellbeing States (Regions) and the Norwegian Government to name a few.

Read customer stories from SAAB, DNB and Bazelmans.

Quickchannel-hero-image

Why customers choose Quickchannel

Probably the most compliant video platform on the market

What our customers say about us

“We at KLP produce a lot of video content and many broadcasts from our own TV studio. We rely on a video platform that is stable and meets our needs every time. But Quickchannel also provides us with a powerful tool to further develop our video communication. The network we are part of through Quickchannel is invaluable for our people working with video.”

Henning-Borgersen KLP

Henning Borgersen

Head of Video Communication at KLP

There are many who can deliver streaming, but there are not many who can deliver it to a large organization, every day of the week. We are a global company – when we sleep, someone else is awake elsewhere and with Quickchannel at our hands, we can trust that our colleagues in other countries get the best support.” 

Jonas Tillgren

Brand Manager at SAAB

“Quickchannel has become a key part of how we run our live broadcasts and webinars at BDO. With our in-house studio setup, we depend on a streaming platform that just works – every time. Quickchannel makes it easy to manage and share our events, and gives us the confidence that everything will run smoothly from start to finish.”

Sindre Lien Rildå BDO

Sindre Lien Rildå

Video Producer at BDO

“Within our operations at SkiStar, we have a large geographical spread and a need for communication to reach all our employee groups. Quickchannel offers seamless video solutions that simplify and strengthen our internal communication, which contributes to increased employee engagement.”

Carolina Edlund Skistar

Carolina Edlund

HR Specalist at SkiStar

“It has been great working with Quickchannel. Our customers are happy and it enhances our branding as a professional and reliable company. Also, we are keeping track of our engagement score and it is consistently high; this indicates that our work partnership is working, that we are doing our jobs, and that Quickchannel is doing its job!”

Morten Vee

Platform Manager, at Storebrand

“I am very satisfied with Quickchannel and have recommended it to several other large organizations.” 

Heidi Andersen

Head of DAM / Brand Center, at DNB CXM

“The Quickchannel Meetings interface is stylish, modern, and, above all, easy to navigate. Having a user-friendly system that supports the meeting and documents what happens is invaluable for our members, our chairperson, and not least for me as the secretary”

johan-hagglund-vasterviks-kommun

Johan Hägglund

Municipal secretary at Västerviks Kommun

“Quickchannel greatly helps us facilitate our municipal council meetings. Thanks to Quickchannel, we can conduct democratic meetings with clear organization, ensuring we know who is present, who wishes to speak, and for how long they speak. The system also assists us by providing the agenda, which both we, as municipal secretaries, and the council members rely on throughout the meeting. We also use the system for voting, which is incredibly smooth, clear, and time-efficient.”

Emelie-Klinga

Emelie Klinga

Municipal secretary at Linköpings Kommun

“City of Kalajoki has been using Quickchannel video platform for few years now. We started with the need to live stream city council meetings and to publish the recordings from the council meetings with subtitles. Quickchannel has provided a stable platform for video broadcasts and publishing videos for our residents without advertisements. AI powered subtitling during the live broadcast and for recorded videos has made our work a lot easier.”

Juha Matilainen

Juha Matilainen

CIO at City of Kalajoki

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300+
customers in Europe

29+ years
in the market

#1
video platform on the Swedish market

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