Webinars are back. After years of shifting trends in digital communication, organizations are rediscovering the power of live, interactive video events. In the very first episode of our bi-weekly series Mastering Video Strategy, Quickchannel’s Karl Valdmark and Viktor Underwood explored why webinars matter more than ever—and how you can use them to elevate your communication strategy.
Why Webinars Are Relevant Again
Webinars used to be seen as a basic format, but the landscape has changed. Today, they combine the accessibility of online events with the engagement of live interaction. Companies now use webinars not only for marketing, but also for internal communication, training, and thought leadership.
Learning Objectives of the Session
During the session, Karl and Viktor highlighted three key takeaways:
- Webinars are versatile: They can be tailored for small team updates or large-scale events with thousands of viewers.
- Engagement is essential: Successful webinars include interactive features such as polls, Q&A, and calls-to-action.
- Video skills matter: Investing in the right strategy and execution ensures your content has long-term value.
The Future of Webinars
As part of our Mastering Video Strategy series, we aim to help businesses rethink video. Webinars are just the beginning. From hybrid events to on-demand video, organizations that embrace professional video communication will stay ahead in a fast-changing digital world.
Watch the Session
Did you miss the live event? Don’t worry—you can rewatch it anytime.