7 essential features to look for in an online video platform
Choosing the right online video platform can make or break your organization’s ability to create, deliver, and measure impactful video content. Whether you’re live streaming, producing webinars, or simply hosting videos for internal or external audiences, the platform you choose must support every stage of your workflow. In this guide, we’ll explore seven must‑have features to look for when choosing an online video platform provider.
1. Robust security and GDPR compliance
When storing and distributing video content—particularly within the EU. It’s essential to choose a online video platform that safeguards personal data and complies with relevant regulations. Prioritize solutions that are fully GDPR-compliant and meet WCAG accessibility standards, demonstrating a strong commitment to both privacy and inclusivity.
Quickchannel is built on a best‑practices security framework, SSL/TLS encryption, least‑privilege access, secure authentication, and hardened storage, all fully GDPR and WCAG 2.2 AA compliant. This makes it an ideal online video platform for public agencies, regulated industries, and any organization that values trust and reliability.
2. Adaptive bitrate streaming and high video quality
Nothing is more frustrating than buffering or low‑resolution playback. A top‑tier online video platform should automatically adjust video quality to match each user’s connection—known as adaptive bitrate streaming. This ensures:
- Optimal performance on slow or mobile networks
- Consistent quality up to 4K resolution for viewers with high‑speed connections
- Bandwidth efficiency by reducing bitrate when necessary
Quickchannel supports up to 4K video and employs adaptive bitrate delivery, seamlessly switching between multiple quality levels for a smooth experience. By contrast, some platforms limit you to fixed bitrates, causing stutters and poor UX on variable connections.
3. Built‑in video creation & editing tools
A true online video platform goes beyond storage and streaming. It empowers you to polish content without leaving the browser. Key editing features include:
- Trim & splice: Quickly cut out mistakes or combine clips.
- Picture‑in‑picture: Overlay webcam and screen captures for dynamic tutorials.
- AI‑powered enhancements: Automated chapter markers, subtitles, and metadata.
- Branded templates: Build and design your own branded templates with intro, outro, overlays and audio.
Quickchannel’s in‑platform Video Editor and AI Creator tools let you record, trim, and enrich videos, complete with automatic transcription and chaptering, directly after capture. This streamlines your workflow, removing the need for expensive third‑party software.
4. Live streaming & webinar functionality
For many organizations, live video is a cornerstone of effective communication. A capable video host must include:
- Reliable live streaming servers with global CDN (and eCDN for corporate firewalls)
- Professional webinar tools, including custom branding, live transcription, and Q&A.
- Interactive features like real-time chat, polls, and calls to action
- Mix different live sources with on-demand video clips in high quality
Quickchannel’s Live Studio provides seamless live streaming and webinar capabilities designed for professional use. From branded registration pages and automated invitations to live engagement tools and post-event analytics, everything is built into one integrated solution, no need to juggle multiple platforms.
5. Powerful engagement & distribution tools
Hosting your videos is only half the battle. You need to engage viewers and distribute content where it matters:
- Interactive calls‑to‑action in your video
- Live chat, Q&A, and polling to turn viewers into participants
- Seamless embedding: Publish videos across websites, intranets, and social channels
- Email reminders & registration pages for webinars or regular videos
With Quickchannel, you can embed interactive widgets, and distribute videos via branded channels or direct links, ensuring maximum reach and measurable impact.
6. Comprehensive analytics & viewer insights
To refine your video strategy, you need data, lots of it. An advanced online video platform should provide:
- View counts, drop‑off rates, and engagement
- Demographic data (country or browser)
- Integration with different analytics platforms, such as Google Analytics and Matomo.
Quickchannel’s analytics dashboard delivers broad insights on viewer behavior, allowing you to pinpoint which segments drive the best ROI and optimize future content accordingly.
7. Seamless integration & workflow efficiency
Your online video platform shouldn’t exist in isolation. Look for:
- APIs & webhooks: Automate upload, publishing, and analytics retrieval
- CRM and marketing tools: Sync with your favorite tools
- Branded portals: Offer a consistent experience under your own domain
Quickchannel integrates smoothly with popular communication and marketing platforms such as Marketo and Hubspot. Combined with customizable video site templates, it is a true hub for your online video and video sharing needs. See all our integrations here.
Why Quickchannel is your go‑to online video platform
By covering every phase—plan & create, host & manage, engage & distribute, and analyze & improve, Quickchannel provides an end‑to‑end video platform that feels like one seamless tool. Trusted by more than 300 organizations across the Nordics, Quickchannel combines:
- Top‑tier security and compliance
- High‑quality, adaptive streaming up to 4K
- Built‑in editing, AI transcription, and chaptering
- Professional webinar and live event modules
- Interactive engagement features
- Deep analytics to learn which videos are performing
Whether your goal is to deliver internal training, market products, or stream large‑scale events, Quickchannel stands out as a future‑proof online video platform that scales with you.
Getting started with Quickchannel
Ready to elevate your video communication? Quickchannel offers tailored plans for every need:
- Book a demo to see the platform in action.
- Get expert guidance to help you choose the right features and setup for your organization.
- Onboard quickly with local Nordic support and comprehensive documentation.
With Quickchannel, you’re not just choosing a online video platform, you’re investing in a partner committed to your success. Welcome aboard!
