Detailed information on our use of personal data

Why and how we use personal data

Please find below detailed information regarding our use of personal data, including the categories of personal data used, the legal basis for the use and for how long the personal data is stored.

Purpose	Personal data	Legal basis	Storage period
Manage the relationship with customers, suppliers and partners	• Communication • Contact information • Identity information • Order information • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of managing the relationship with customers, suppliers and partners.	Personal data is stored for this purpose as long as there is an active relationship and for a period of ten (10) years thereafter to satisfy our legitimate interest of managing and defending legal claims. The relationship is active if we have had contact during the last twelve (12) months.
Manage orders of goods and services	• Communication • Contact information • Identity information • Order information • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of managing orders of goods and services.	Personal data is stored for this purpose as long as it is necessary to manage the order and for a period of ten (10) years thereafter to satisfy our legitimate interest of managing and defending legal claims.
Follow-up and evaluate the relationship with customers, suppliers and partners	• Communication • Contact information • Identity information • Order information • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of follow-up on and evaluating our relationships with our customers, suppliers and partners.	Personal data is stored for this purpose for a period of 27 months calculated from the date of collection. Statistics and reports on an aggregated level which do not include any personal data are stored until further notice or until deleted.
Respond to questions and provide customer service	• Communication • Contact information • Identity information • Order information. • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of responding to questions and providing customer service.	Personal data is stored for this purpose for a period of 12 months calculated from the date of the last communication in the same conversation or matter. Personal data published in digital channels, for example in our social media feeds is, as a starting point, retained until further notice.
Communicate about us, our business, and our services	• Communication • Contact information • Identity information • Picture, video and audio material • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of communicating about us, our business, and our services.	Personal data is stored for this purpose as long as there is an active relationship and for a period of twelve (12) months following the date of the last communication. If we do not have any relationship with you, your personal data is stored for this purpose for a period of twelve (12) months following the date of the last communication. Personal data published in digital channels, for example in our social media feeds is, as a starting point, retained until further notice.
Communication between employees and external persons	• Communication • Contact information • Identity information • Picture, video and audio material • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of our employees and external persons communicating.	Personal data is stored for this purpose for a period of twelve (12) months calculated from the date of the last communication in the same conversation or matter and for a period of ten (10) years thereafter to satisfy our legitimate interest of managing and defending legal claims. Personal data published in digital channels, for example in our social media feeds is, as a starting point, retained until further notice.
Provide newsletter	• Contact information • Identity information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of providing our newsletter to you when you have registered for the newsletter.	Personal data is stored for this purpose until further notice or until you unsubscribe from the newsletter.
Follow-up and analyse the business	• Identity information • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of follow-up on and analysing the business.	Personal data is stored for this purpose for a period of 27 months calculated from the date of collection. Statistics and reports on an aggregated level which do not include any personal data are stored until further notice or until deleted.
Document the business	• Communication • Contact information • Identity information • Picture, video and audio material • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of documenting the business.	Personal data is, as a starting point, stored until further notice for this purpose.
Carry out meetings, webinars and demos	• Communication • Contact information • Identity information • Picture, video and audio material • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of carrying out the meeting, webinar or demo.	Personal data is stored for this purpose during the time of the meeting, webinar or demo is carried out and for a period of twelve (12) months following the date of the last communication to satisfy our legitimate interest to communicate with you regarding us, our business and our services.
Carry out contests, events and other activities	• Communication • Contact information • Identity information • Picture, video and audio material • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of carrying out the contest, event, or the activity in question.	Personal data is stored for this purpose during the time the activity is carried out and for a period of 13 months calculated from the date of the activity to satisfy our legitimate interest of follow-up on the participation, evaluate the activity and for planning potential future activities. Thereafter the personal data will be anonymised. Statistics and reports on an aggregated level which do not include any personal data are stored until further notice or until deleted.
Carry out surveys	• Communication • Contact information • Identity information • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of carrying out surveys for the purpose of collecting your opinions about our business and our services.	Personal data is stored for this purpose during the period the survey is carried out and for a period of three (3) months thereafter to compile the responses in a report. Thereafter the personal data will be anonymised. Statistics and reports on an aggregated level which do not include any personal data are stored until further notice or until deleted.
Develop and improve the business	• Identity information • Profile information	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of developing and improving the business.	Personal data is stored for this purpose for a period of 27 months from the date of collection. Statistics and reports on an aggregated level which do not include any personal data are stored until further notice or until deleted.
Follow-up and analyse the use of this Website and our digital channels	• Identity information • Technical information • User generated information	Consent. The processing is carried out based on the consent that you provide when accepting our use of cookies and similar technologies for the same purpose.	For information on how long your personal data is stored for this purpose, please see our information on our use of cookies and similar technologies. Statistics and reports on an aggregated level which do not include any personal data are stored until further notice or until deleted.
Enable functionality on this Website	• Technical information	Consent. The processing is carried out based on the consent that you provide when accepting our use of cookies and similar technologies for the same purpose.	For information on how long your personal data is stored for this purpose, please see our information on our use of cookies and similar technologies. Statistics and reports on an aggregated level which do not include any personal data are stored until further notice or until deleted.
Ensure technical functionality and security	• Relevant categories of personal data	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of ensuring technical functionality and security of this website and our IT systems.	Personal data is stored for the same period as stated in relation to each relevant purpose of the processing. Personal data in logs is retained in order to satisfy our legitimate interest of troubleshooting and incident management for a period of 13 months from the date and time of the log entry. Personal data in backups are stored for a period of 13 months from the date of the backup.
Manage and defend legal claims	• Only the categories of personal data needed for managing and defending a legal claim in the individual case	Legitimate interest. The processing is necessary in order to satisfy our legitimate interest of managing and defending legal claims.	Personal data is stored for the period required in order for us to manage and defend the legal claim in the individual case.
Fulfill legal obligations	• Only the categories of personal data are necessary for fulfilling the relevant legal obligation.	Fulfil legal obligation. The processing is necessary in order to fulfil legal obligations that we are subject to.	Personal data is stored for such period that is necessary in order for us to fulfil each legal obligation that we are subject to and for a period of ten (10) years thereafter to satisfy our legitimate interest of managing and defending legal claims and for the period necessary to manage such a claim.