Podcast
Video Talks
On this podcast, Carl Wadmark, VP of Marketing, talks to communicators, marketers, content creators and video producers as they share their personal stories, insights and other things related to video communication.
The Death of the Funnel: Erik Modig on Attention, Storytelling, and the Future of Video Communication
In this episode of Video Talks, behavioural scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middle‑of‑funnel “education” content often fails, and how motivation and attention should shape everything from hooks to format and length.
How PwC Sweden humanizes its brand with video
Do you think short-form video and social media trends don’t fit B2B? In this episode of Video Talks, you will discover how Johnny Axelsson, Head of Social Media at PwC Sweden, has transformed the communications of one of the ”Big Four”.
The future of live video in the AI era with Niklas Hagen at Hive Streaming
In this episode of Video Talks, Carl sits down with Niklas Hagen, CEO of Hive Streaming, to discuss why live video is becoming more important—not less—in an AI-driven world. AI acts as a massive accelerator for productivity, but if your organization isn’t aligned, it will just move you in the wrong direction faster.
Disrupting live broadcast productions with Staffan Westelius at HiStreamers
Listen to Staffan Westelius, founder and CEO at HiStreamers, as he shares his view of the disruption of live broadcast productions.
Video storytelling in banking with Roy Christian Andersen at Handelsbanken Norway
Listen to Roy Christian Andersen, Head of Studio and Video at Handelsbanken Norway, as he shares how he uses storytelling in the traditional banking space.
