{"id":9115,"date":"2025-03-13T14:42:04","date_gmt":"2025-03-13T14:42:04","guid":{"rendered":"https:\/\/quickchannel.com\/?p=9115"},"modified":"2026-01-22T12:41:09","modified_gmt":"2026-01-22T12:41:09","slug":"become-comfortable-in-front-of-the-camera","status":"publish","type":"post","link":"https:\/\/quickchannel.com\/sv\/blog\/become-comfortable-in-front-of-the-camera\/","title":{"rendered":"Become comfortable in front of the camera \u2013 a key to successful video communication"},"content":{"rendered":"\n
\"jenny\"
Jenny Sondell, Communications & Culture Manager at Quickchannel, shares her best insights from over 100 live broadcasts. Discover 13 expert tips, real-life stories, and practical techniques to conquer camera anxiety and create engaging videos with confidence<\/figcaption><\/figure>\n\n\n\n

Become comfortable in front of the camera \u2013 a key to successful video communication<\/strong><\/strong><\/h2>\n\n\n\n

In a digital world where video is becoming an increasingly important part of communication, feeling comfortable in front of the camera is more crucial than ever. At Quickchannel, we have a clear ambition: 72% of our marketing communication should be video. But to achieve that, we all need to become more confident in front of the camera.<\/p>\n\n\n\n

During a training session with our team, we discussed exactly this\u2014how to reduce camera anxiety and create a relaxed and engaging presence on video. Here are the key insights we shared!<\/p>\n\n\n\n

Why video?<\/strong><\/h2>\n\n\n\n

Video is a powerful tool for creating engagement and reaching both existing customers and new prospects. Statistics show that both public and private organizations, on average, hold one webinar or live event per month\u2014but the potential is much greater. Many people avoid video simply because they feel uncomfortable in front of the camera. We want to change that!<\/p>\n\n\n\n

\n

”I want 72% of our marketing communication to be video. That\u2019s our ambition.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Camera anxiety \u2013 A common challenge<\/strong><\/h2>\n\n\n\n

Speaking in front of a camera can feel as intimidating as speaking in front of a large audience. Many describe it as a ”fight or flight” reaction, where the body either freezes or wants to flee. Some even compare it to facing a bear in the woods. <\/p>\n\n\n\n

\n

”Someone once compared being in front of a camera to facing a bear in the woods. People would rather be in a coffin than give a speech at a funeral\u2014it\u2019s that scary.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

But, just like with anything else, overcoming this fear comes with practice and learning the right techniques.<\/p>\n\n\n\n

An inspiring story<\/strong><\/strong><\/h3>\n\n\n\n

During a past training session, one participant struggled with speaking in front of the camera. She had never hosted a webinar and avoided appearing in videos. After attending our training, where we worked on small steps and practical exercises, she sent me a clip six months later. She had just finished her first live broadcast and was so proud of herself! This proves that anyone can overcome camera anxiety with the right support and practice.<\/p>\n\n\n\n

\n

”One of the best things I did when I started was to have my best colleague stand behind the camera, smiling. It made all the difference.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

13 tips to feel more comfortable in front of the camera<\/strong><\/strong><\/h2>\n\n\n\n

For a studio to become a natural part of an organization\u2019s communication, it needs a clear objective. Ask yourselves the following questions:<\/p>\n\n\n\n

    \n
  • Practice and record yourself<\/strong> \u2013 The first step is getting used to seeing and hearing yourself on video. It may feel strange at first, but it gets easier with time.<\/li>\n\n\n\n
  • See the camera as a person<\/strong> \u2013 Imagine you\u2019re talking to a friend or colleague instead of a lens.<\/li>\n\n\n\n
  • Use body language<\/strong> \u2013 Moving naturally and using hand gestures can help bring out more energy.<\/li>\n\n\n\n
  • Have a ”cheerleader” behind the camera<\/strong> \u2013 A supportive colleague or friend can give a thumbs-up to encourage you.<\/li>\n\n\n\n
  • Prepare and rehearse aloud<\/strong> \u2013 Going through what you want to say before recording makes it easier to maintain a natural flow.<\/li>\n\n\n\n
  • Wear clothes you feel confident in<\/strong> \u2013 If you feel comfortable in your outfit, it will show in the video.<\/li>\n\n\n\n
  • Get familiar with the equipment<\/strong> \u2013 Knowing how to operate the camera and recording setup will boost your confidence.<\/li>\n<\/ul>\n\n\n\n
    \n

    ”You don\u2019t need to be an expert, but you should know how to turn on the lights, start the camera, and connect your laptop. That alone builds confidence.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

      \n
    • Slow down and breathe<\/strong> \u2013 It\u2019s common to speak too fast when nervous. Take pauses and breathe deeply.<\/li>\n\n\n\n
    • Use props<\/strong> \u2013 Holding something like a pen or notebook can provide a sense of security.<\/li>\n\n\n\n
    • Create a pre-recording routine<\/strong> \u2013 Establish a ritual before filming, like a power pose or breathing exercise.<\/li>\n\n\n\n
    • Visualize your audience<\/strong> \u2013 Imagine speaking to real people instead of just a camera.<\/li>\n<\/ul>\n\n\n\n
      \n

      ”A great trick is to write your script and practice out loud while driving or walking. That way, it feels more natural when you finally record.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

      Ask for feedback<\/strong> \u2013 Having someone review your video and provide constructive criticism can help you improve.<\/p>\n\n\n\n

      \n

      ”At first, I hated seeing myself on video. But I realized\u2014no one else cares how I look. They care about what I\u2019m saying and how engaged I am.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

      Extra tips: Lighting and background matter<\/strong><\/h2>\n\n\n\n

      Good lighting and a clean background can make a huge difference in how professional your video looks. Natural light is best, but if that\u2019s not an option, use a ring light or external lighting. Keep your background simple to avoid distractions.<\/p>\n\n\n\n

      Voice and energy \u2013 bring it to life!<\/strong><\/strong><\/h2>\n\n\n\n

      Cameras tend to dull energy, so you need to compensate by adding more expression than you think is necessary. Speak clearly, vary your tone, and exude enthusiasm. If you feel stiff, move around a bit before you start recording to relax.<\/p>\n\n\n\n

      ”Being on camera is like being on stage\u2014you need to exaggerate your energy. The camera dulls it, so you have to push a little extra.”<\/em><\/p>\n\n\n\n

      A final challenge<\/strong><\/strong><\/h2>\n\n\n\n

      We want our communication to reflect what we do\u2014and video is the best medium for that. To get there, we all need to feel comfortable with video. By practicing, seeking feedback, and maintaining a positive attitude, we can improve together.<\/p>\n\n\n\n

      \n

      ”I once tripped on stage in front of 600 people. It was silent. Then I said, \u2018Well, you\u2019ll definitely remember this moment!\u2019 and carried on. Mistakes happen. Just own them.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

      Challenge:<\/strong> Take your phone or laptop, record a short video introducing yourself and your role, and see how it feels. Want feedback? Ask a colleague to watch it!<\/p>\n\n\n\n

      So, what are you waiting for? Pick up the camera, hit record, and start creating!<\/p>\n\n\n\n

      \n","protected":false},"excerpt":{"rendered":"

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