{"id":22871,"date":"2026-03-16T08:10:58","date_gmt":"2026-03-16T08:10:58","guid":{"rendered":"https:\/\/quickchannel.com\/?post_type=resources&#038;p=22871"},"modified":"2026-03-18T09:50:48","modified_gmt":"2026-03-18T09:50:48","slug":"the-future-of-video-production-ida-sjogren-dahlgren","status":"publish","type":"resources","link":"https:\/\/quickchannel.com\/fi\/resources\/the-future-of-video-production-ida-sjogren-dahlgren\/","title":{"rendered":"The new rules of video with Ida Sj\u00f6berg Dahlgren (Mbrace)"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>In this episode of Video Talks, we sit down with Ida Sj\u00f6berg-Dahlgren, CEO of the Stockholm-based production company Mbrace. With a career spanning from Washington D.C. to leadership in Sweden, Ida shares a strategic snapshot of the audio and video industry today.<\/p>\n\n\n\n<p>In this interview, we discuss:<\/p>\n\n\n\n<p>The AI Revolution: Why AI is a powerful tool for creativity but hasn&#8217;t yet solved the &#8221;cheap, fast, and high quality&#8221; trilemma.<\/p>\n\n\n\n<p>Social Media Shifts: How the transition from horizontal (1920&#215;1080) to vertical formats is fundamentally changing framing and storytelling.<\/p>\n\n\n\n<p>Client Management: The importance of &#8221;stripping away industry language&#8221; to avoid misunderstandings and deliver on business objectives.<\/p>\n\n\n\n<p>Leadership &amp; Growth: Ida\u2019s personal journey into leadership and why personal development is crucial for leading creative teams.<\/p>\n\n\n\n<p>Diversity in AV: Navigating a male-dominated industry and the tangible benefits of diverse teams in production.<\/p>\n\n\n\n<p>Whether you are a video professional, a marketing lead, or a business owner, this conversation provides essential insights into staying relevant in the video communication space.<\/p>\n\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4gVE8fqGOapE38vVrm5yzz\/video?utm_source=generator\" width=\"624\" height=\"351\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" 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