{"id":22867,"date":"2026-03-16T08:02:20","date_gmt":"2026-03-16T08:02:20","guid":{"rendered":"https:\/\/quickchannel.com\/?post_type=resources&#038;p=22867"},"modified":"2026-03-18T09:50:38","modified_gmt":"2026-03-18T09:50:38","slug":"the-death-of-the-funnel-erik-modig","status":"publish","type":"resources","link":"https:\/\/quickchannel.com\/fi\/resources\/the-death-of-the-funnel-erik-modig\/","title":{"rendered":"The marketing funnel is dead with Erik Modig (Stockholm School of Economics)"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>In this episode of Video Talks, behavioral scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middle\u2011of\u2011funnel \u201ceducation\u201d content often fails, and how motivation and attention should shape everything from hooks to format and length. 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