{"id":13343,"date":"2025-06-03T09:39:38","date_gmt":"2025-06-03T09:39:38","guid":{"rendered":"https:\/\/quickchannel.com\/?post_type=resources&#038;p=13343"},"modified":"2026-01-20T12:56:38","modified_gmt":"2026-01-20T12:56:38","slug":"highlights-from-the-2024-video-landscape-report","status":"publish","type":"resources","link":"https:\/\/quickchannel.com\/fi\/resources\/highlights-from-the-2024-video-landscape-report\/","title":{"rendered":"[Report] Highlights from The 2024 Video Landscape Report"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-52fd8420 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-52fd8420 wp-block-group-is-layout-constrained\">\n<p>At Quickchannel, we believe that video is an essential tool for effective communication in today\u2019s digital world. This is why we are excited to present the \u201c<strong>The 2024 Video landscape report\u201d<\/strong>, which provides a comprehensive analysis of how organizations are leveraging video.<\/p>\n\n\n\n<p>Video is a powerful medium that increases engagement, improves communication, and drives higher conversion rates.&nbsp;<strong>Our report reveals that 93% of organizations are creating on-demand videos, which highlights their enduring value<\/strong>. Additionally, video content on company websites remains the primary distribution channel, underscoring its importance in reaching targeted audiences.<\/p>\n\n\n\n<p><strong>With the rise of AI for video creation and editing, personalized content, and immersive technologies like AR and VR, the future of video looks promising<\/strong>. The integration of these technologies not only streamlines production but also enhances viewer engagement, making video an indispensable tool for modern communication strategies.<\/p>\n\n\n\n<p>By sharing these insights, we aim to help you harness the full potential of video to achieve your strategic goals.&nbsp;<strong>Your success is our mission, and we are committed to supporting your journey with innovative solutions and valuable data<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Some key findings from the report<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Video Production Frequency<\/strong>:\n<ul class=\"wp-block-list\">\n<li>64% of organizations produce video content weekly.<\/li>\n\n\n\n<li>20% create videos daily, underscoring the demand for regular updates.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><em>Every day: 20%,&nbsp;<\/em><em>Every week: 37%,&nbsp;<\/em><em>Every month: 26%,&nbsp;<\/em><em>A few times per year: 13%,&nbsp;<\/em><em>Don\u2019t know: 4%<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video strategy formalization<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>49% of organizations have not yet formalized their video strategies, indicating a significant opportunity to align video content with business objectives.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of video content<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-demand videos are produced by 93% of organizations, highlighting their enduring value.<\/li>\n\n\n\n<li>Live broadcasts (67%) and interactive webinars (56%) are also key components of video strategies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Distribution channels<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company websites are the primary distribution channel, with 79% of organizations utilizing them.<\/li>\n\n\n\n<li>53% prefer to publish video content on their own video sites rather than external platforms like YouTube, valuing greater control and customization.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Platform satisfaction<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There is room for improvement in video platform satisfaction, with only 17% of respondents being very satisfied.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges in video production<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The major obstacle cited is a lack of time (61%), followed by content creation difficulties and budget constraints.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Future trends<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI for video creation and editing, personalized content, AR and VR integration, and cloud solutions are expected to revolutionize video production and distribution.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recommendations for maximizing video potential<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Develop a Documented Video Strategy<\/strong>: Ensure your video efforts align with organizational goals for maximum effectiveness.<\/li>\n\n\n\n<li><strong>Invest in AI Tools<\/strong>: Utilize AI for creating summaries, editing, and generating personalized content, saving time and resources.<\/li>\n\n\n\n<li><strong>Enhance Compliance Measures<\/strong>: Prioritize GDPR and WCAG compliance to meet regulatory requirements and improve accessibility.<\/li>\n\n\n\n<li><strong>Expand Distribution Channels<\/strong>: Use multiple platforms to reach a wider audience and increase engagement.<\/li>\n\n\n\n<li><strong>Focus on Emerging Trends<\/strong>: Stay updated on AI, AR, and VR technologies to remain competitive in video production and distribution.<\/li>\n<\/ul>\n\n\n\n<p>By addressing these areas, organizations can enhance the impact of their video content, improving communication and achieving their strategic goals more effectively.<\/p>\n\n\n\n<p>For a deeper dive into these insights and more, download the full report.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Download the full report here<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/19712629.fs1.hubspotusercontent-eu1.net\/hubfs\/19712629\/eBooks\/The%202024%20Video%20landscape%20report%20%20by%20Quickchannel.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":9,"featured_media":4560,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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