{"id":22055,"date":"2026-01-28T12:00:02","date_gmt":"2026-01-28T12:00:02","guid":{"rendered":"https:\/\/quickchannel.com\/?p=22055"},"modified":"2026-03-24T15:07:20","modified_gmt":"2026-03-24T15:07:20","slug":"masterclass-finance-recap","status":"publish","type":"post","link":"https:\/\/quickchannel.com\/fi\/blog\/masterclass-finance-recap\/","title":{"rendered":"Masterclass recap: creating impactful video communication in finance"},"content":{"rendered":"\n<p>In this masterclass, Quickchannel&#8217;s CEO Victor Underwood sat down with two experienced practitioners in financial video communication:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Christoffer Sapienza<\/strong>, Creative Lead at DNB, responsible for creative productions, events, and marketing content.<\/li>\n\n\n\n<li><strong>Wilhelm Edfalk<\/strong>, Head of Studio at DNB Carnegie, with 10+ years producing financial webcasts, quarterly reports, and capital markets days.<\/li>\n<\/ul>\n\n\n\n<p>Together, they shared how leading financial institutions use video to communicate complex information, build trust, and drive real business outcomes\u2014while maintaining the quality and compliance demanded in finance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"video\">View the masterclass on-demand <\/h2>\n\n\n\n<div class=\"wp-block-screen9video-screen9video wp-block-embed\"><div class=\"wp-block-embed__wrapper\"><div style=\"position:relative;width:100%;padding-bottom:56.25%;\"><iframe allow=\"autoplay; fullscreen\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" src=\"https:\/\/qcnl.tv\/e\/A5R63F_eOB31lYTg5JtKvw\" style=\"border:0;width:100%;height:100%;position:absolute\" title=\"Masterclass: creating impactful video communication in finance\"><\/iframe><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"VideoObject\", \"description\": \"Video is rapidly becoming a key communication tool in the financial industry. Leading the way are Christoffer Sapienza, SVP DNB Creative, and Wilhelm Edfalk, Head of Video Production at DNB Carnegie. In this Masterclass, they\\u2019ll share practical and proven video strategies from their work at DNB and DNB Carnegie.\\n\\n\", \"name\": \"Masterclass: creating impactful video communication in finance\", \"thumbnailUrl\": [\"https:\/\/qcdn.screen9.com\/img\/w\/4\/w4W1nB8LvjP8dLb3Rykmvg_image\/thumb.jpg?v=0\", \"https:\/\/qcdn.screen9.com\/img\/w\/4\/w4W1nB8LvjP8dLb3Rykmvg_image\/360p.jpg?v=0\", \"https:\/\/qcdn.screen9.com\/img\/w\/4\/w4W1nB8LvjP8dLb3Rykmvg_image\/480p.jpg?v=0\", \"https:\/\/qcdn.screen9.com\/img\/w\/4\/w4W1nB8LvjP8dLb3Rykmvg_image\/720p.jpg?v=0\", \"https:\/\/qcdn.screen9.com\/img\/w\/4\/w4W1nB8LvjP8dLb3Rykmvg_image\/image.jpg?v=0\"], \"uploadDate\": \"2026-01-28T07:55:00Z\", \"duration\": \"PT58M29S\", \"interactionStatistic\": {\"@type\": \"InteractionCounter\", \"interactionType\": \"https:\/\/schema.org\/WatchAction\", \"userInteractionCount\": 71}, \"publication\": {\"@type\": \"BroadcastEvent\", \"startDate\": \"2026-01-28T07:55:00\", \"endDate\": \"2026-01-28T08:53:27\", \"isLiveBroadcast\": true}, \"embedUrl\": \"https:\/\/qcnl.tv\/e\/A5R63F_eOB31lYTg5JtKvw\"}<\/script><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>TL;DR \u2013 Key takeaways from the masterclass<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why video matters in finance<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finance has complex information, strict regulation, and high trust demands.<\/li>\n\n\n\n<li>Effective financial video must prioritize:\n<ul class=\"wp-block-list\">\n<li><strong>Engagement &amp; interactivity<\/strong>&nbsp;(for live; Q&amp;A, CTAs, polls, chat)<\/li>\n\n\n\n<li><strong>Brand consistency &amp; quality<\/strong><\/li>\n\n\n\n<li><strong>Compliance &amp; accessibility<\/strong>&nbsp;from day one.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How DNB uses video strategically<\/strong> in the marketing mix<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DNB maps audiences by&nbsp;<strong>motivation<\/strong>&nbsp;and&nbsp;<strong>knowledge<\/strong>&nbsp;(low\/high) and chooses format accordingly:\n<ul class=\"wp-block-list\">\n<li>Low motivation \/ low knowledge \u2192&nbsp;<strong>Engage<\/strong><\/li>\n\n\n\n<li>High motivation \/ low knowledge \u2192&nbsp;<strong>Explain<\/strong><\/li>\n\n\n\n<li>High motivation \/ high knowledge \u2192&nbsp;<strong>Tell<\/strong><\/li>\n\n\n\n<li>Low motivation \/ high knowledge \u2192&nbsp;<strong>Convince<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>They mix&nbsp;<strong>live, hybrid, simulated live, and on\u2011demand<\/strong>&nbsp;formats based on audience and goal.<\/li>\n\n\n\n<li>Every video\/event has clear&nbsp;<strong>cognitive, social, action, and financial objectives<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How DNB uses storytelling for financial content<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a simple structure:&nbsp;<strong>tell them what you\u2019ll say \u2192 say it \u2192 recap it<\/strong>.<\/li>\n\n\n\n<li>Adjust depth and jargon to the audience\u2019s knowledge level.<\/li>\n\n\n\n<li>Keep videos&nbsp;<strong>short and focused<\/strong>, leaving viewers wanting more (and prompting further exploration).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DNB Carnegie&#8217;s video production best practices<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audio matters more than image quality<\/strong>&nbsp;for viewer retention and trust.<\/li>\n\n\n\n<li>Build redundancy everywhere:\n<ul class=\"wp-block-list\">\n<li>Backup mics, backup internet (e.g., 4G\/5G failover), ISO recording of all sources.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Have a clear&nbsp;<strong>Plan B<\/strong>&nbsp;for technical failures (what to do if stream or hardware fails).<\/li>\n\n\n\n<li>All tech should be ready&nbsp;<strong>before speakers arrive<\/strong>&nbsp;so you can focus on them, not the gear.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/quickchannel.com\/en\/resources\/how-dnb-gains-a-secure-compliant-and-easy-to-use-video-platform\/\" type=\"resources\" id=\"13318\" target=\"_blank\" rel=\"noreferrer noopener\">Read our customer case with DNB here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Making non\u2011media people comfortable in-front of the camera<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most finance experts never planned to be on camera\u2014your calmness and preparation reduce their stress.<\/li>\n\n\n\n<li>Explain simple backup plans (e.g., spare handheld mic) and normalize small mistakes.<\/li>\n\n\n\n<li>Give speakers time on set to familiarize themselves with cameras, clicker, and flow.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Microphones and noise management<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In noisy environments, use&nbsp;<strong>headset mics<\/strong>&nbsp;rather than lavaliers; they\u2019re more directional.<\/li>\n\n\n\n<li>Use&nbsp;<strong>noise gates and EQ<\/strong>&nbsp;in your mixer to cut constant background noise.<\/li>\n\n\n\n<li>If live can\u2019t be perfect, clean the audio in post and upload a better&nbsp;<strong>on\u2011demand version<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Coaching slides and visuals<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Financial decks are often too dense: tiny fonts, overloaded charts.<\/li>\n\n\n\n<li>Review and challenge decks in advance:\n<ul class=\"wp-block-list\">\n<li>Split complex slides<\/li>\n\n\n\n<li>Use slides to&nbsp;<strong>support<\/strong>&nbsp;what\u2019s said, not replace it.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Use&nbsp;<strong>full\u2011screen slides<\/strong>&nbsp;for detailed tables, and be deliberate with picture\u2011in\u2011picture.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Using AI safely in finance<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banks \u201csell trust,\u201d so AI use must be&nbsp;<strong>transparent and governed<\/strong>.<\/li>\n\n\n\n<li>Good current use cases:\n<ul class=\"wp-block-list\">\n<li>Auto\u2011transcription, translation, captions<\/li>\n\n\n\n<li>Audio enhancement and faster editing<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Be cautious with synthetic avatars\/voices and never generate brand assets (like logos) via prompts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Measuring success (KPIs)<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track both&nbsp;<strong>quantitative<\/strong>&nbsp;and&nbsp;<strong>qualitative<\/strong>&nbsp;metrics:\n<ul class=\"wp-block-list\">\n<li>Views, completion, click\u2011through, funnel impact, sales<\/li>\n\n\n\n<li>Surveys on understanding, usefulness, length, likelihood to recommend<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Think in terms of&nbsp;<strong>return on objectives<\/strong>&nbsp;(knowledge, relationships, actions, financial results), not just views.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contact us to learn more<\/h2>\n\n\n\n<p>Reach out to learn how Quickchannel can help your organisation succeed with video.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/quickchannel.com\/en\/book-a-demo\/\">Contact us here<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this masterclass, Quickchannel&#8217;s CEO Victor Underwood sat down with two experienced practitioners in financial video communication: Together, they shared 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