{"id":19353,"date":"2025-10-22T11:03:28","date_gmt":"2025-10-22T11:03:28","guid":{"rendered":"https:\/\/quickchannel.com\/?page_id=19353"},"modified":"2026-03-10T11:49:44","modified_gmt":"2026-03-10T11:49:44","slug":"podcast-video-talks","status":"publish","type":"page","link":"https:\/\/quickchannel.com\/fi\/podcast-video-talks\/","title":{"rendered":"Podcast video talks"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"padding-top:180px;padding-bottom:250px\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"802\" class=\"wp-block-cover__image-background wp-image-16720 size-large\" alt=\"\" src=\"\/wp-content\/uploads\/2025\/06\/orange-lines-background.svg\" style=\"object-position:50% 100%\" data-object-fit=\"cover\" data-object-position=\"50% 100%\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-ef7fa7ce wp-block-group-is-layout-flex\">\n<p class=\"heading-h6 has-text-color has-link-color wp-elements-59f848b1faeb01ad55511218930397ce\" style=\"color:#81350d;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;text-transform:uppercase\"><strong>Podcast<\/strong><\/p>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading heading-h1 has-text-color has-link-color wp-elements-4aab0a757fd9236744fe264b68e9c8f6\" style=\"color:#462004;font-size:56px;line-height:1\"><strong>Video Talks<\/strong><\/h1>\n\n\n\n<p class=\"paragraph-xl strong has-text-color has-link-color wp-elements-08a484fd7e25f2e1caf3425ca805ee00\" style=\"color:#462004;font-size:18px\">On this podcast, Carl Wadmark, VP of Marketing, talks to communicators, marketers, content creators and video producers as they share their personal stories, insights and other things related to video communication.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button qc-video-podcast-latest-episode-button video-popup\"><a class=\"wp-block-button__link wp-element-button\">Watch latest episode<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline video-talks-newsletter is-style-outline--1\"><a class=\"wp-block-button__link has-ast-global-color-5-background-color has-background wp-element-button\" rel=\"subscribe\">Subscribe for updates<\/a><\/div>\n<\/div>\n\n\n\n<script>\ndocument.addEventListener('DOMContentLoaded',()=>{\nif(location.hash === '#subscribe'){\nsetTimeout(()=>{\ndocument.querySelector('.video-talks-newsletter').click();\n},1)\n}\n})\n<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover has-aspect-ratio\" style=\"border-radius:24px;aspect-ratio:16\/9;min-height:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-22770 size-large\" alt=\"Video Talks Ida Sj\u00f6berg Dahlgren Mbrace Quickchannel\" src=\"\/wp-content\/uploads\/2026\/03\/Ida-thumbnail-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"\/wp-content\/uploads\/2026\/03\/Ida-thumbnail-1024x576.jpg 1024w, \/wp-content\/uploads\/2026\/03\/Ida-thumbnail-300x169.jpg 300w, \/wp-content\/uploads\/2026\/03\/Ida-thumbnail-768x432.jpg 768w, \/wp-content\/uploads\/2026\/03\/Ida-thumbnail-1536x864.jpg 1536w, \/wp-content\/uploads\/2026\/03\/Ida-thumbnail.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group only-desktop is-horizontal is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-2256e7f1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/open.spotify.com\/show\/7AN56Lv5xyxpjw6zeyK7b0\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Spotify.svg\" alt=\"\" class=\"wp-image-20492\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/castbox.fm\/channel\/Video-Talks-by-Quickchannel-id6558431\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Castbox.svg\" alt=\"\" class=\"wp-image-20501\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/pocketcasts.com\/podcast\/video-talks-by-quickchannel\/4986af10-c4b2-013d-e040-0e1ab590d6db\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Pocket-Casts.svg\" alt=\"\" class=\"wp-image-20498\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/video-talks-by-quickchannel\/id1629018125\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Apple-Podcasts.svg\" alt=\"\" class=\"wp-image-20495\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podcastindex.org\/podcast\/7287847\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Podcast-Index.svg\" alt=\"\" class=\"wp-image-20504\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podverse.fm\/podcast\/d3kEOSQpT6\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Podverse.svg\" alt=\"\" class=\"wp-image-20507\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/quickchannel.com\/sv\/feed\/podcast\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/RSS-Feed.svg\" alt=\"\" class=\"wp-image-20624\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-columns only-tablet flex-column is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/open.spotify.com\/show\/7AN56Lv5xyxpjw6zeyK7b0\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Spotify.svg\" alt=\"\" class=\"wp-image-20492\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/video-talks-by-quickchannel\/id1629018125\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Apple-Podcasts.svg\" alt=\"\" class=\"wp-image-20495\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/castbox.fm\/channel\/Video-Talks-by-Quickchannel-id6558431\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Castbox.svg\" alt=\"\" class=\"wp-image-20501\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group alignfull is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podcastindex.org\/podcast\/7287847\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Podcast-Index.svg\" alt=\"\" class=\"wp-image-20504\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/pocketcasts.com\/podcast\/video-talks-by-quickchannel\/4986af10-c4b2-013d-e040-0e1ab590d6db\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Pocket-Casts.svg\" alt=\"\" class=\"wp-image-20498\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podverse.fm\/podcast\/d3kEOSQpT6\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Podverse.svg\" alt=\"\" class=\"wp-image-20507\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/quickchannel.com\/sv\/feed\/podcast\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/RSS-Feed.svg\" alt=\"\" class=\"wp-image-20624\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex block-visibility-hide-large-screen block-visibility-hide-medium-screen\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/open.spotify.com\/show\/7AN56Lv5xyxpjw6zeyK7b0\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Spotify.svg\" alt=\"\" class=\"wp-image-20492\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/video-talks-by-quickchannel\/id1629018125\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Apple-Podcasts.svg\" alt=\"\" class=\"wp-image-20495\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/castbox.fm\/channel\/Video-Talks-by-Quickchannel-id6558431\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Castbox.svg\" alt=\"\" class=\"wp-image-20501\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podcastindex.org\/podcast\/7287847\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Podcast-Index.svg\" alt=\"\" class=\"wp-image-20504\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/pocketcasts.com\/podcast\/video-talks-by-quickchannel\/4986af10-c4b2-013d-e040-0e1ab590d6db\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Pocket-Casts.svg\" alt=\"\" class=\"wp-image-20498\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/podverse.fm\/podcast\/d3kEOSQpT6\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/Podverse.svg\" alt=\"\" class=\"wp-image-20507\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-large is-resized\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/quickchannel.com\/sv\/feed\/podcast\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"40\" src=\"\/wp-content\/uploads\/2025\/11\/RSS-Feed.svg\" alt=\"\" class=\"wp-image-20624\" style=\"width:auto;height:45px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull qc-video-podcast is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column qc-video-podcast-single video-popup is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:12px\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-screen9video-screen9video wp-block-embed qc-video-podcast-iframe\"><div class=\"wp-block-embed__wrapper\"><div style=\"position:relative;width:100%;padding-bottom:56.25%;\"><iframe allow=\"autoplay; fullscreen\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" src=\"https:\/\/qcnl.tv\/e\/nFunbgJgqOrv5mFZa2KS9Q\" style=\"border:0;width:100%;height:100%;position:absolute\" title=\"The Future of Video Production: AI, Social Media &amp; Strategy with Ida Sj\u00f6berg-Dahlgren (CEO of Mbrace)\"><\/iframe><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"VideoObject\", \"description\": \"In this episode of Video Talks, we sit down with Ida Sj\\u00f6berg-Dahlgren, CEO of the Stockholm-based production company Mbrace. With a career spanning from Washington D.C. to leadership in Sweden, Ida shares a strategic snapshot of the audio and video industry today.\\n\\nIn this interview, we discuss:\\n\\n\\nThe AI Revolution: Why AI is a powerful tool for creativity but hasn't yet solved the \\\"cheap, fast, and high quality\\\" trilemma.\\n\\n\\nSocial Media Shifts: How the transition from horizontal (1920x1080) to vertical formats is fundamentally changing framing and storytelling.\\n\\n\\nClient Management: The importance of \\\"stripping away industry language\\\" to avoid misunderstandings and deliver on business objectives.\\n\\n\\nLeadership & Growth: Ida\\u2019s personal journey into leadership and why personal development is crucial for leading creative teams.\\n\\n\\nDiversity in AV: Navigating a male-dominated industry and the tangible benefits of diverse teams in production.\\n\\nWhether you are a video professional, a marketing lead, or a business owner, this conversation provides essential insights into staying relevant in a rapidly evolving market.\", \"name\": \"The Future of Video Production: AI, Social Media &amp; Strategy with Ida Sj\\u00f6berg-Dahlgren (CEO of Mbrace)\", \"thumbnailUrl\": [\"https:\/\/qcdn.screen9.com\/img\/E\/Z\/EZqsUEmXc7duhwprJ8EAfA_image\/thumb.jpg?v=4\", \"https:\/\/qcdn.screen9.com\/img\/E\/Z\/EZqsUEmXc7duhwprJ8EAfA_image\/360p.jpg?v=4\", \"https:\/\/qcdn.screen9.com\/img\/E\/Z\/EZqsUEmXc7duhwprJ8EAfA_image\/480p.jpg?v=4\", \"https:\/\/qcdn.screen9.com\/img\/E\/Z\/EZqsUEmXc7duhwprJ8EAfA_image\/720p.jpg?v=4\", \"https:\/\/qcdn.screen9.com\/img\/E\/Z\/EZqsUEmXc7duhwprJ8EAfA_image\/image.jpg?v=4\"], \"uploadDate\": \"2026-02-24T16:24:01Z\", \"duration\": \"PT47M23S\", \"interactionStatistic\": {\"@type\": \"InteractionCounter\", \"interactionType\": \"https:\/\/schema.org\/WatchAction\", \"userInteractionCount\": 4}, \"embedUrl\": \"https:\/\/qcnl.tv\/e\/nFunbgJgqOrv5mFZa2KS9Q\"}<\/script><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group qc-video-podcast-single-text-box is-layout-constrained wp-container-core-group-is-layout-3823a003 wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading heading-h4\">The Future of Video Production: AI, Social Media &amp; Strategy with Ida Sj\u00f6berg-Dahlgren (CEO of Mbrace)<\/h2>\n\n\n\n<p class=\"paragraph-lg\">In this episode of Video Talks, we sit down with Ida Sj\u00f6berg-Dahlgren, CEO of the Stockholm-based production company Mbrace. With a career spanning from Washington D.C. to leadership in Sweden, Ida shares a strategic snapshot of the audio and video industry today.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column qc-video-podcast-single video-popup is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:12px\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-screen9video-screen9video wp-block-embed qc-video-podcast-iframe\"><div class=\"wp-block-embed__wrapper\"><div style=\"position:relative;width:100%;padding-bottom:56.25%;\"><iframe allow=\"autoplay; fullscreen\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" src=\"https:\/\/qcnl.tv\/e\/kyAlcnvGKB6d55wQx2AMjw\" style=\"border:0;width:100%;height:100%;position:absolute\" title=\"The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Communication\"><\/iframe><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"VideoObject\", \"description\": \"In this episode of Video Talks, behavioural scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middle\\u2011of\\u2011funnel \\u201ceducation\\u201d content often fails, and how motivation and attention should shape everything from hooks to format and length. Erik shares practical guidance on balancing creativity with efficiency, what metrics actually matter, when video first makes sense for an organisation, and how AI will raise the quality bar rather than level the playing field.\", \"name\": \"The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Communication\", \"thumbnailUrl\": [\"https:\/\/qcdn.screen9.com\/img\/c\/-\/c-b0xviJI1Z0cC81MCf8vA_image\/thumb.jpg?v=0\", \"https:\/\/qcdn.screen9.com\/img\/c\/-\/c-b0xviJI1Z0cC81MCf8vA_image\/360p.jpg?v=0\", \"https:\/\/qcdn.screen9.com\/img\/c\/-\/c-b0xviJI1Z0cC81MCf8vA_image\/480p.jpg?v=0\", \"https:\/\/qcdn.screen9.com\/img\/c\/-\/c-b0xviJI1Z0cC81MCf8vA_image\/720p.jpg?v=0\", \"https:\/\/qcdn.screen9.com\/img\/c\/-\/c-b0xviJI1Z0cC81MCf8vA_image\/image.jpg?v=0\"], \"uploadDate\": \"2026-02-02T09:05:23Z\", \"duration\": \"PT28M20S\", \"embedUrl\": \"https:\/\/qcnl.tv\/e\/kyAlcnvGKB6d55wQx2AMjw\"}<\/script><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group qc-video-podcast-single-text-box is-layout-constrained wp-container-core-group-is-layout-3823a003 wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading heading-h4\">The Death of the Funnel: Erik Modig on Attention, Storytelling, and the Future of Video Communication<\/h2>\n\n\n\n<p class=\"paragraph-lg\">In this episode of Video Talks, behavioural scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middle\u2011of\u2011funnel \u201ceducation\u201d content often fails, and how motivation and attention should shape everything from hooks to format and length. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column qc-video-podcast-single video-popup is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:12px\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-screen9video-screen9video wp-block-embed qc-video-podcast-iframe\"><div class=\"wp-block-embed__wrapper\"><div style=\"position:relative;width:100%;padding-bottom:56.25%;\"><iframe allow=\"autoplay; fullscreen\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" src=\"https:\/\/qcnl.tv\/e\/KY2xXk_BMHp9DeWaRs6_7A\" style=\"border:0;width:100%;height:100%;position:absolute\" title=\"How PwC Sweden humanizes its brand with video\"><\/iframe><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"VideoObject\", \"description\": \"Do you think short-form video and social media trends don't fit B2B? 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In this episode of Video Talks, you will discover how Johnny Axelsson, Head of Social Media at PwC Sweden, has transformed the communications of one of the &#8221;Big Four&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull qc-video-podcast is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column qc-video-podcast-single video-popup is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:12px\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-screen9video-screen9video wp-block-embed qc-video-podcast-iframe\"><div class=\"wp-block-embed__wrapper\"><div style=\"position:relative;width:100%;padding-bottom:56.25%;\"><iframe allow=\"autoplay; fullscreen\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" src=\"https:\/\/qcnl.tv\/e\/ZOmtoMCY5d79hgyk2AcKRQ\" style=\"border:0;width:100%;height:100%;position:absolute\" title=\"The future of live video in the AI era | Niklas Hagen (Hive Streaming)\"><\/iframe><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"VideoObject\", \"description\": \"AI acts as a massive accelerator for productivity, but if your organization isn't aligned, it will just move you in the wrong direction faster. 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