Become comfortable in front of the camera – a key to successful video communication
In a digital world where video is becoming an increasingly important part of communication, feeling comfortable in front of the camera is more crucial than ever. At Quickchannel, we have a clear ambition: 72% of our marketing communication should be video. But to achieve that, we all need to become more confident in front of the camera.
During a training session with our team, we discussed exactly this—how to reduce camera anxiety and create a relaxed and engaging presence on video. Here are the key insights we shared!
Why video?
Video is a powerful tool for creating engagement and reaching both existing customers and new prospects. Statistics show that both public and private organizations, on average, hold one webinar or live event per month—but the potential is much greater. Many people avoid video simply because they feel uncomfortable in front of the camera. We want to change that!
”I want 72% of our marketing communication to be video. That’s our ambition.”
Camera anxiety – A common challenge
Speaking in front of a camera can feel as intimidating as speaking in front of a large audience. Many describe it as a ”fight or flight” reaction, where the body either freezes or wants to flee. Some even compare it to facing a bear in the woods.
”Someone once compared being in front of a camera to facing a bear in the woods. People would rather be in a coffin than give a speech at a funeral—it’s that scary.”
But, just like with anything else, overcoming this fear comes with practice and learning the right techniques.
An inspiring story
During a past training session, one participant struggled with speaking in front of the camera. She had never hosted a webinar and avoided appearing in videos. After attending our training, where we worked on small steps and practical exercises, she sent me a clip six months later. She had just finished her first live broadcast and was so proud of herself! This proves that anyone can overcome camera anxiety with the right support and practice.
”One of the best things I did when I started was to have my best colleague stand behind the camera, smiling. It made all the difference.”
13 tips to feel more comfortable in front of the camera
For a studio to become a natural part of an organization’s communication, it needs a clear objective. Ask yourselves the following questions:
- Practice and record yourself – The first step is getting used to seeing and hearing yourself on video. It may feel strange at first, but it gets easier with time.
- See the camera as a person – Imagine you’re talking to a friend or colleague instead of a lens.
- Use body language – Moving naturally and using hand gestures can help bring out more energy.
- Have a ”cheerleader” behind the camera – A supportive colleague or friend can give a thumbs-up to encourage you.
- Prepare and rehearse aloud – Going through what you want to say before recording makes it easier to maintain a natural flow.
- Wear clothes you feel confident in – If you feel comfortable in your outfit, it will show in the video.
- Get familiar with the equipment – Knowing how to operate the camera and recording setup will boost your confidence.
”You don’t need to be an expert, but you should know how to turn on the lights, start the camera, and connect your laptop. That alone builds confidence.”
- Slow down and breathe – It’s common to speak too fast when nervous. Take pauses and breathe deeply.
- Use props – Holding something like a pen or notebook can provide a sense of security.
- Create a pre-recording routine – Establish a ritual before filming, like a power pose or breathing exercise.
- Visualize your audience – Imagine speaking to real people instead of just a camera.
”A great trick is to write your script and practice out loud while driving or walking. That way, it feels more natural when you finally record.”
Ask for feedback – Having someone review your video and provide constructive criticism can help you improve.
”At first, I hated seeing myself on video. But I realized—no one else cares how I look. They care about what I’m saying and how engaged I am.”
Extra tips: Lighting and background matter
Good lighting and a clean background can make a huge difference in how professional your video looks. Natural light is best, but if that’s not an option, use a ring light or external lighting. Keep your background simple to avoid distractions.
Voice and energy – bring It to life!
Cameras tend to dull energy, so you need to compensate by adding more expression than you think is necessary. Speak clearly, vary your tone, and exude enthusiasm. If you feel stiff, move around a bit before you start recording to relax.
”Being on camera is like being on stage—you need to exaggerate your energy. The camera dulls it, so you have to push a little extra.”
A final challenge
We want our communication to reflect what we do—and video is the best medium for that. To get there, we all need to feel comfortable with video. By practicing, seeking feedback, and maintaining a positive attitude, we can improve together.
”I once tripped on stage in front of 600 people. It was silent. Then I said, ‘Well, you’ll definitely remember this moment!’ and carried on. Mistakes happen. Just own them.”
Challenge: Take your phone or laptop, record a short video introducing yourself and your role, and see how it feels. Want feedback? Ask a colleague to watch it!
So, what are you waiting for? Pick up the camera, hit record, and start creating!
